The best strategy for PRM portal utilization
Channel partners are busy professionals, which means they likely have little time – or interest – in activities that don’t make a positive impact on their daily work lives. For many channel partners, utilizing PRM portals can seem more like a waste of precious time than a tool for closing sales and putting more dollars in their wallets.
Studies show that partners who engage with PRM portals are more knowledgeable, more productive, and more effective at closing deals. However, PRM utilization in key industries like technology is shockingly low. On average, only 12-14% of a vendor’s/ manufacturer’s channel partners log in to their PRM portal at least once per month.