Your Go-to Partner Enablement Checklist
Deloitte’s 2024 Manufacturing Industry Outlook identifies a number of key challenges for manufacturing leaders in the months ahead. A major one among them: “navigating persistent talent obstacles.” The report also suggests that embracing digital transformation will be essential to meeting current challenges.
That’s something we think about every day: How should manufacturers leverage digital technology to better enable channel partners?
Having channel partners who are fully primed to sell products is vital to manufacturers' success. But in order for them to succeed, channel partners must be equipped with the knowledge and skills needed to market, sell, and support products and services. They must also be aligned with the manufacturing brand’s messaging, values, and goals. And that expertise must be reinforced on an ongoing basis, with resources at partners’ fingertips throughout the relationship.
Manufacturing leaders are at risk of “analysis paralysis” as they grapple to develop or update best-in-breed programs. But in truth, they can benefit from simplifying their thinking about enabling channel partners by adopting three very attainable habits:
1. Promote product knowledge.
Channel partners must be deeply familiar with the features, benefits, use cases, and competitive differentiation of the products they sell.
How to do it:
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Provide access to product guides, demos, and case studies that allow partners to confidently represent your brand and drive sales success.
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Create engaging content that captures channel partners' attention and drives meaningful learning outcomes. This can include interactive and multimedia-rich training content, videos, simulations, quizzes, and gamification.
2. Provide sales and marketing support.
Sharing sales and marketing strategies and tactics tailored to specific products and audiences can go a long way in helping channel partners win customers.
How to do it:
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Offer partners easy access to sales playbooks, marketing collateral, and best-practice guides to help them develop and execute winning strategies.
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Facilitate lead generation and nurturing with ready-to-go campaigns, digital marketing efforts, and other resources that allow partners to identify and engage potential customers.
3. Assess progress and adjust accordingly.
Tracking the effectiveness of enablement initiatives and assessing partner performance is an essential ongoing practice.
How to do it:
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Implement analytics and reporting capabilities that monitor engagement, usage, and performance outcomes.
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Identify areas for improvement and iterate on enablement initiatives to drive better results.
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Track partner performance metrics such as sales revenue, market share, and customer satisfaction.
Want more tips from Fielo on enabling channel partners to get the most out of your relationships with them? Download our Partner Enablement Checklist.
The result of Fielo’s years of experience working with marketing and sales leaders in the manufacturing sector, our Partner Enablement Checklist is the “least you need to know” to implement, monitor, and tweak your channel partner programs.
If you’re interested in learning more, we’re interested in talking to you. Reach out to take a closer look at Fielo today.
